«DATA-DRIVEN MARKETING IN HIGHER EDUCATION: ASSESSING THE EFFECTIVENESS AND RETURN ON INVESTMENT OF DIGITAL CAMPAIGNS ACROSS EDUCATIONAL INSTITUTIONS». Revista ESMAT 18, no. 2 (septiembre 3, 2026): 1–10. Accedido septiembre 15, 2026. https://revista.esmat.tjto.jus.br/revista_esmat/article/view/825.