MANAGING A MULTI-GENERATIONAL WORKFORCE IN THE CONSTRUCTION SECTOR: A QUALITATIVE INVESTIGATION INTO HR AND LEADERSHIP STRATEGIES FOR ENHANCING COLLABORATION AND JOB SATISFACTION ACROSS BABY BOOMER, GEN X, MILLENNIAL, AND GEN Z COHORTS. Rev. Esmat. 2026;18(2):1-19. doi:10.29327/270098.19.2-16